Competitor Research

Capture competitors exactly like clients: open their listing, click GBP Audit. Capture the businesses that actually outrank your client for the queries that matter, not just the famous name in town. The rank grid's per-point competitor lists tell you who those businesses really are in each part of the map.

With the client and competitors captured, compare their category sets and service lists in the dashboard. The classic finding is a relevant secondary category two competitors use and the client lacks. Service depth is the second one: competitors listing 20+ specific services against a client's generic 5.

The client finder searches businesses by keyword and city and filters them by opportunity signals: no website, no phone, low rating, few reviews. Star the promising ones, hunt public emails from their websites, and export the list to CSV. It turns "find me plumbing leads in Austin" into a worklist.

Run review and post audits on competitors to calibrate the market. If every ranking profile answers reviews within days and posts weekly, that is the table stakes in this niche. If none of them post at all, posting is not the differentiator; spend the effort on categories, services and reviews instead.