GBP Audit Tool
A complete Google Business Profile audit from one click on the listing.
Learn about GBP Audit Tool
Research and audits
Find out what ranking competitors do differently
Capture the businesses above your client in the map pack and compare profiles field by field. The gaps that emerge, in categories, services, reviews and activity, are usually the first quarter of the engagement.
The problem
"Why does that company outrank us?" is the question every local client asks, and "Google is complicated" is not an answer that retains clients. The honest answer usually lives in profile differences you can list: more relevant categories, deeper service coverage, faster review responses, steadier posting. Collecting those differences by hand across four or five competitors takes hours per client.
How it works
1
Capture the client
Run a GBP Audit capture on the client's listing, so you have the full profile including hidden fields.
2
Capture the competitors
Open each competitor that outranks the client and capture them the same way. Two clicks per business.
3
Compare
In the dashboard, the profiles sit side by side: categories, services, attributes, review stats, posting activity. Differences stand out because the data is structured, not screenshots.
Example findings
The kind of output this feature produces on a real profile:
FindingCompetitors use three relevant service categories that are missing from the selected profile.
FindingTop competitor lists 22 services with descriptions; the client lists 6 without.
FindingCompetitor answers reviews within days on average; the client has 17 unanswered.
FindingTwo of three competitors posted in the last 30 days; the client's last post is from last year.
Practical use cases
- Sales calls: walk in with three named gaps instead of generic promises.
- Strategy: decide whether to chase category coverage, review velocity or content first.
- Reporting: show clients the competitive picture that justifies the plan.
Who benefits
Anyone who has to explain a local ranking difference: agencies, freelancers, consultants and in-house marketers at multi-location businesses.
Related features
Map Rank Checker
A 5 by 5 grid of live Google Maps rankings around the business, on a real map.
Learn about Map Rank CheckerCategory Finder
Every category on any listing, plus a searchable database of 5,095 GBP categories.
Learn about Category FinderCompetitor Analysis questions
How many competitors can I compare?
Capture as many as your saved-business allowance holds. In practice, the three to five businesses above the client in the pack are the ones worth studying.
Does it show competitor keywords?
It shows profile facts: categories, services, activity, reviews. For map positions across an area, run a rank grid scan, which also lists the top competitors at each grid point.
Is capturing competitor data allowed?
AIFLB reads publicly visible listing information, the same information anyone sees on Google Maps.
Put the Competitor Analysis to work on a real profile.
Start free with the extension, or get the full workspace with the Founders license.
One-time payment. Free extension available. Built for local SEO professionals.