Competitor Analysis
Capture ranking competitors and see exactly what they do that your client does not.
Learn about Competitor Analysis
Research and audits
Audit any Google Business Profile and know what to fix
One click on a Google Maps listing captures the whole profile: every category, every listed service with its description, attributes, exact hours, claimed status, IDs and review statistics. Then the findings tell you what is thin and what is missing.
The problem
A Google Business Profile hides most of itself. The public listing shows one category, a summary of hours and a rating. The parts that decide rankings, meaning secondary categories, service coverage, attributes and the description, are invisible unless you know where to dig. Auditing a profile by hand means twenty minutes of digging per business, and you still miss fields Google never displays.
How it works
1
Open the listing
Find the business on Google Maps. The AIFLB panel appears under the business header.
2
Click GBP Audit
The extension captures the visible profile and the server enriches it with data from a business data API: all categories including secondary ones, owner services with descriptions, attributes, exact hours, claimed status, the profile description, rating distribution and review topics.
3
Read the findings
The audit view shows what is complete, what is thin and what is empty, next to the profile identifiers (Place ID, CID) and ready-made review request links.
Example findings
The kind of output this feature produces on a real profile:
FindingProfile uses 2 categories; businesses of this type typically use 4 to 6.
Finding9 services listed, none with descriptions.
FindingProfile description missing entirely.
FindingUnclaimed listing detected on a competitor, which is a prospecting signal.
Practical use cases
- Client onboarding baselines: capture the profile on day one and keep it as the before picture.
- Prospect qualification: a two-minute capture shows whether there is enough wrong to sell a fix.
- Multi-location checks: capture each location and spot the inconsistent ones.
Who benefits
Agencies and freelancers running client audits, consultants doing one-off GBP reviews, and owners who want to see their profile the way a professional would.
Related features
Website Audit
A local-focused site check scored out of 100, run straight from the listing.
Learn about Website AuditAI Action Plan
Findings from every audit turned into a prioritized, plain-language to-do list.
Learn about AI Action PlanGBP Audit Tool questions
Does the audit change the profile?
No. The audit is read-only. AIFLB never modifies a profile; it shows you what to change and you do it in your own Google account.
Where does the enriched data come from?
Captures are enriched server side through a commercial business data API, which returns fields the public page does not show, such as secondary categories and the full services list.
Can I audit competitor profiles?
Yes. Any public listing on Google Maps can be captured the same way, including unclaimed ones.
Put the GBP Audit Tool to work on a real profile.
Start free with the extension, or get the full workspace with the Founders license.
One-time payment. Free extension available. Built for local SEO professionals.