Research and audits

Know which reviews are hurting and answer them first

The review audit reads the loaded reviews on a listing and reports what matters: how many sit unanswered, how the ratings distribute, and which replies should happen today rather than someday.

The problem

Review sections rot silently. An owner answers reviews for a month, gets busy, and two years later 60 percent sit unanswered, including the angry ones that every prospective customer reads first. Auditing this by hand means scrolling and counting, which is why it rarely gets audited at all.

How it works

1

Load the reviews

Open the listing's Reviews tab and scroll until at least 20 reviews are loaded on the page.

2

Run the review audit

The extension analyzes the loaded reviews: response rate, unanswered count, rating distribution and patterns worth knowing.

3

Prioritize and reply

Findings rank the replies worth doing first, and the AI review response tool drafts answers matched to each review's rating and content.

Example findings

The kind of output this feature produces on a real profile:

Finding41 percent of reviews answered; competitors near the top answer most of theirs.
Finding12 unanswered reviews, including 3 negative ones from the last quarter.
FindingEvery reply is the same copied sentence, which reads worse than no reply.
Review audit findings

Practical use cases

  • Client onboarding: the unanswered-review backlog is often the first week of visible work.
  • Prospecting: an ignored review section is an easy, honest conversation starter.
  • Competitor context: compare response habits against the profiles that outrank the client.

Who benefits

Agencies managing reputations, freelancers selling review management, owners with a guilty backlog.

Related features

Post Audit

Posting cadence and content types, for your client and for the competitors who actually post.

Learn about Post Audit

Review Audit questions

Why do I need to scroll the reviews first?

Google loads reviews as the page scrolls. The audit reads what is on the page, so loading more reviews first gives it more to analyze.

Does AIFLB post replies automatically?

No. It drafts replies; posting stays in your hands, in your own Google account. Automatic posting is not something we do.

Can it audit competitor reviews?

Yes, the same audit runs on any listing, which is useful for benchmarking response habits in a market.

Put the Review Audit to work on a real profile.

Start free with the extension, or get the full workspace with the Founders license.

One-time payment. Free extension available. Built for local SEO professionals.