GBP Audit Tool
A complete Google Business Profile audit from one click on the listing.
Learn about GBP Audit Tool
Research and audits
Check whether the website supports the profile or undermines it
The website audit fetches the site and runs the checks that matter for local: NAP consistency, category and city in titles and headings, service pages, schema, click-to-call and the technical basics. Scored out of 100, with reasons.
The problem
A strong profile with a weak website is a table with three legs. Sites lose local relevance in predictable ways: the phone number differs from the profile, the city never appears in a title, services have no pages, and there is no LocalBusiness schema. Generic SEO tools bury these local signals under 200 rows of technical trivia.
How it works
1
Run it from the listing
Click Website Audit in the extension panel, or run it from a saved business in the dashboard. The server fetches the site; nothing is installed on it.
2
Local-first checks
NAP match against the profile, category and city in title and meta, local keywords in content and headings, hours schema, LocalBusiness schema, service pages, content depth, header structure, click-to-call, HTTPS, robots.txt and sitemap.
3
Read the score
A score out of 100 with each check explained, so the number is defensible in front of a client.
Example findings
The kind of output this feature produces on a real profile:
FindingWebsite phone number does not match the GBP listing.
FindingPrimary category appears nowhere in the homepage title or headings.
FindingNo LocalBusiness schema found; hours exist on the site but not in structured form.
FindingScore 62/100, with the six failed checks listed as the work plan.
Practical use cases
- Full-picture audits: pair the profile audit with the site audit for the complete story.
- Web design prospecting: designers use failed checks to scope rebuild work.
- Prioritization: the fails, ordered, become the website section of the action plan.
Who benefits
SEOs who need the website story fast, and web designers who manage local business sites and want scoped findings.
Related features
AI Action Plan
Findings from every audit turned into a prioritized, plain-language to-do list.
Learn about AI Action PlanService Finder
Service suggestions matched to each category, from a database of 256,000 entries.
Learn about Service FinderWebsite Audit questions
Does it crawl the whole site?
It audits the key pages with local intent in mind. It is a local relevance audit, not a 10,000-URL technical crawl, and it answers a different question than one.
What makes the score go up?
Fixing named checks: matching NAP, local titles and headings, service pages, schema, click-to-call and the technical basics. Every point is traceable to a check.
Can I audit a prospect's site?
Yes. Any listing with a website can be audited, which makes it a natural part of prospect research.
Put the Website Audit to work on a real profile.
Start free with the extension, or get the full workspace with the Founders license.
One-time payment. Free extension available. Built for local SEO professionals.