Service Finder
Service suggestions matched to each category, from a database of 256,000 entries.
Learn about Service Finder
Categories and services
See every category on any listing, while you browse Maps
Google shows one category on the public listing. The profile usually has several, and the secondary ones matter. The AIFLB extension reveals all of them on the page, free, and links into a database of 5,095 categories for research.
The problem
Choosing categories is the highest-leverage GBP decision, and it is made half-blind. The public listing shows only the primary category, so you cannot easily see what ranking competitors chose. And Google's category list is a plain dropdown with 4,000+ entries and no guidance about which combinations businesses like yours actually use.
How it works
1
Browse Maps normally
Open any business listing. The AIFLB panel shows category chips: primary first, then every secondary category on the profile.
2
Click "Find more"
The Category Finder opens with related categories for what the business already uses, based on 111,000 analyzed category pairings with likelihood data.
3
Research by keyword
Search the full database of 5,095 categories, with monthly search volume references, service suggestions per category and Google Trends links.
Example findings
The kind of output this feature produces on a real profile:
FindingA plumber's top competitor also uses "Water heater installer" and "Drainage service".
Finding"Roofing contractor" pairs with "Gutter cleaning service" in a high share of profiles that use it.
FindingA category the client never considered has meaningful monthly search volume in their market.
Practical use cases
- Competitor category research: open five ranking listings, read five category sets, done.
- New profile setup: pick a defensible primary and the right secondaries on day one.
- Audit findings: missing-category gaps become the first recommendation in the plan.
Who benefits
Free-plan users get this in full, which makes it the tool to start with. Agencies use it in every audit; owners use it to check the shop across town.
Related features
Competitor Analysis
Capture ranking competitors and see exactly what they do that your client does not.
Learn about Competitor AnalysisGBP Audit Tool
A complete Google Business Profile audit from one click on the listing.
Learn about GBP Audit ToolCategory Finder questions
Is this feature really free?
Yes. Category chips on listings and category research are part of the free plan. It is the fastest way to see whether AIFLB fits how you work.
Can other tools show secondary categories?
Some can. AIFLB shows them in place while you browse, pairs them with a related-category database, and feeds them straight into audits and comparisons, so the research becomes part of a workflow instead of a lookup.
Where do the search volumes come from?
Volumes are reference values from commercial search data, useful for comparing categories against each other rather than as absolute traffic promises.
Put the Category Finder to work on a real profile.
Start free with the extension, or get the full workspace with the Founders license.
One-time payment. Free extension available. Built for local SEO professionals.